Why we ask
What is Veevy
Veevy is not a nutrition app. It's not a calorie counter. It's not a wellness tool you open, feel guilty about, and close.
It's the first AI built around why you eat, not what. A companion that understands your mood, your cycle, your 3am, your bad week. That shows up without judgment and grows with you over time.
Our Values
We say what we mean about how we build, how we handle your data, and why we made every decision. Transparency isn't a policy here. It's just how we operate.
We could've built another calorie counter. It would've been easier. We didn't. Because the harder, more honest thing is always worth doing.
It's had decades to get this right. It hasn't. We're not here to improve the existing playbook. We're here to replace it with something that actually works.
We're not selling transformation. We're showing up every day, the same way we ask Veevy to. Because small, consistent changes in how you relate to food are how things actually move.
For you today. For the version of you still figuring it out. For a future where your relationship with food isn't something you have to fix.
The App That Started With a Why.
Most health apps were built around data. Veevy was built around a conversation.
Usman and Rizwan got tired of apps that tracked everything and understood nothing. No app was asking the real questions. Not what you ate but what happened right before you did.
So Rizwan exited two companies, 15+ engineers led across San Francisco, put his career behind the mission. And Veevy was born.
Not a calorie counter. Not a streak tracker. Something that actually talks back.
Last updated: March 28, 2026
This Privacy Notice for http://www.veevy.ai ('we', 'us', or 'our'), describes how and why we
might access, collect, store, use, and/or share ('process') your personal information when you use
our services ('Services'), including when you visit our website at http://www.veevy.ai/ or engage with us in other related ways.
When you visit, use, or navigate our Services, we may process personal information depending on how you interact with us. We may process sensitive information when necessary with your consent. We do not collect information from third parties. We process your information to provide, improve, and administer our Services, and to comply with law. We have adequate organisational and technical processes in place to protect your personal information.
Personal information you disclose to us
In Short: We collect personal information that you provide to us.
We collect personal information that you voluntarily provide to us when you express an interest in obtaining information about us or our products and Services, when you participate in activities on the Services, or otherwise when you contact us.
Personal Information Provided by You. The personal information that we collect depends on the context of your interactions with us and the Services, the choices you make, and the products and features you use. The personal information we collect may include names and email addresses.
Sensitive Information. When necessary, with your consent or as otherwise permitted by applicable law, we process the following categories of sensitive information:
All personal information that you provide to us must be true, complete, and accurate, and you must notify us of any changes to such personal information.
In Short: We process your information to provide, improve, and administer our Services, communicate with you, for security and fraud prevention, and to comply with law.
We process your personal information for a variety of reasons, depending on how you interact with our Services, including:
In Short: We only process your personal information when we believe it is necessary and we have a valid legal reason to do so under applicable law.
If you are located in the EU or UK:
The General Data Protection Regulation (GDPR) and UK GDPR require us to explain the
valid legal bases we rely on. We may rely on the following:
If you are located in Canada:
We may process your information with express or implied consent. In exceptional cases,
we may be legally permitted to process without consent, including:
In Short: We may share information in specific situations described in this section.
Business Transfers. We may share or transfer your information in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company.
In Short: We offer tools powered by artificial intelligence, machine learning, or similar technologies.
We provide AI Products through third-party service providers ('AI Service Providers'), including Anthropic. Your input, output, and personal information will be shared with and processed by these providers to enable AI insights. All data handled ensures high security and safeguards your personal information throughout the process.
In Short: We keep your information for as long as necessary to fulfil the purposes outlined in this notice unless otherwise required by law.
No purpose in this notice will require us keeping your personal information for longer than 90 days. When we have no ongoing business need, we will either delete or anonymise your information. If stored in backup archives, it will be isolated until deletion is possible.
In Short: We aim to protect your data through organisational and technical security measures.
While we do our best to protect your personal information, transmission to and from our Services is at your own risk. You should only access the Services within a secure environment.
In Short: Depending on your region, you have rights that allow you greater access to and control over your personal information.
In regions like the EEA, UK, Switzerland, and Canada, you have rights including access, rectification, erasure, and restricting processing. You also have the right to withdraw consent at any time or opt-out of marketing communications by clicking the unsubscribe link in our emails or contacting us.
We honor Global Privacy Control (GPC) signals. If you use a browser or extension that supports GPC, we will treat this as a valid request to opt out of the sale or sharing of your personal information for targeted advertising purposes under applicable state privacy laws.
In Short: Residents of California, Colorado, Texas, and other states have specific rights to their personal data.
Categories of Personal Information We Collect:
| Category | Examples | Collected |
|---|---|---|
| A. Identifiers | Contact details, name, email | NO |
| B. CA Customer Records statue info | Name, signature, SSN, physical characteristics, address, telephone number, passport number, driver's license or state identification card number, insurance policy number, education, employment, employment history, bank account number, credit card number, debit card number, or any other financial information, medical information, or health insurance information. | NO |
| C. Protected classification characteristics | Age (40 years or older), race, colour, ancestry, national origin, citizenship, religion or creed, marital status, medical condition, physical or mental disability, sex (including gender, gender identity, gender expression, pregnancy or childbirth and related medical conditions), sexual orientation, veteran or military status, genetic information (including familial genetic information). | NO |
| D. Commercial information | Records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies. | NO |
| E. Biometric information | Genetic, physiological, behavioural, and biological characteristics, or activity patterns used to extract a template or other identifier or identifying information, such as, fingerprints, faceprints, and voiceprints, iris or retina scans, keystroke, gait, or other physical patterns, and sleep, health, or exercise data. | NO |
| F. Internet or other network activity | Browsing history, search history, online behaviour, interest data, and interactions with our and other websites, applications, systems, and advertisements. | NO |
| G. Geolocation data | Physical location or movements. | NO |
| H. Audio, electronic, sensory, or similar | Images and audio, video or call recordings created in connection with our business activities. | NO |
| I. Professional or employment info | Business contact details in order to provide you our Services at a business level or job title, work history, and professional qualifications if you apply for a job with us. | NO |
| J. Education Information | Student records and directory information. | NO |
| K. Inferences drawn from collected info | Inferences drawn from any of the collected personal information listed above to create a profile or summary about, for example, an individual's preferences and characteristics. | YES |
| L. Sensitive personal information | Account log-in, financial account, debit card, or credit card number in combination with any required security or access code, password, or credentials allowing access to an account. | NO |
We use Category K information for 6 months. We do not "sell" or "share" your personal information for commercial purposes. You have rights including:
To exercise these rights, please submit a request via our contact details or use Global Privacy Control (GPC) signals in your browser.
In Short: Yes, we will update this notice as necessary to stay compliant with relevant laws.
We encourage you to review this Privacy Notice frequently to be informed of how we are protecting your information. Material changes will be prominently posted or directly notified to you.
If you have questions or comments, you may email us at http://www.veevy.ai. We will act upon any request in accordance with applicable data protection laws.
You have the right to request access to your personal information or detail about how we have processed it. To request to review, update, or delete your data, please submit a data subject access request through our contact form.